Promoting your business can feel like a game of Tetris. You quickly think of your next move and adjust your strategy to deal with each block thrown your way.
One of the building blocks of your company's marketing strategy is social media. And one of the first steps to creating an account for your business is choosing a social media handle. Today we're going to walk you through how to (pun intended) manage your social media like a pro.
- What are social media handles?
- Why are social media handles important for your business?
- Tips for creating great social media handles
- How to Create a Social Media Handle on Any Platform
Let's go in right away!
What are social media handles?
Social media handles are the usernames you choose for each social media channel. They start with the "@" symbol to make it easier for other users to find or tag your business on social platforms. Every social media account has a social media handle, so the social media handle you choose is unique to your business.
An examplea Facebook handle on the LocaliQ company page.
Social Media Identifiers vs Usernames and Display Names
With so much going on when it comesAdvertise your business online, it can be easy to confuse things like social media handles with other elements like usernames or display names. The tricky part is that many people use terms like identifier and username interchangeably. So, depending on the context and the specific platform you're talking about, your social media handle could be synonymous with your username or display name. However, these terms have their own unique purpose, so here's a quick rundown:
- Social Media Identifier:Your account name, starting with "@" and referenced in tags.
- User name:The name associated with your account or the word you use to log in on each platform. (In some cases, such as withTwitter, your username and your social media name are the same.)
- Display Name:What appears when you like, comment or appear in feeds.
While the z handlethis company's Instagram accountwould be @spindeleyeassociates, your display name is Spindel Eye Associates.
Why social media is important for your business
Do you think social media handles only play a minor role?your company's online presence, Think again. Here are some of the top reasons why social media handles are so important:
They help your business to be found on social media
Your social media handle will appear when someone starts typing to tag or search for you. While you want your business to be found organically or through social mediasocial ads, you can have othersMarketing channelsthat make people look for your handle later. A strong social media handle makes it easy to quickly brand your business or get found on social platforms.
If your social media handle contains a keyword, you'll show up in searches like this one.
Social media handles increase brand awareness
Social media handles can be great for building your brand because you can choose what your handle says. You can use your social media name to reinforce your company's unique identity and value. Because social media handles tend to be similar (or the same) as yoursCompany Name, they serve as an additional placement for your business name to be seen on social media.
This Twitter handle, @jumpstartkids, reinforces the nonprofit brand's early childhood education mission.
They can set you apart from the competition
Help dealing with social mediaSmall companies compete with big brandsin busy industries andmarket niches🇧🇷 For example, a clever social media stunt can drive a potential follower away from your competitor's pages and towards your business. If your competitors don't have social media handles or poorly designed social media handles, your business has a chance to surpass that mark with a solid social media management strategy.
Social media identifiers are required for most platforms
Most social media platforms require you to set up a social media handle for your business to have an active account. In fact, social media handles are more common across all platforms than you might think. For example YouTube easyrecently introducedHandles for all channels. Here is a short list of popular platforms that require handles:
Many other platforms like Snapchat, Reddit or LinkedIn require usernames instead of identifiers, but the tips discussed in this article can also be applied when creating them!
5 tips for dealing with your social media
These time-saving tips will make creating your social media easier:
1. Keep it simple
You want your social media handles to be easy to spell and recognizable to potential followers. The simpler your social media is, the better! Also, you don't want to confuse your audience with a social media name that doesn't clearly relate to your core business.brand identity🇧🇷 Try to stick to the basics by making your social media handle similar (or the same) as your business name.
This company's twitterHandle remembers the company name.
2. Be brief
Most platforms have a character limit, so having a concise social media handle is a must. However, keeping your social media handle short and sweet also makes it quicker and easier for people to find your account.
this trade markThe official name is quite long, so the shortened Twitter handle makes the site easier to find.
3. Keep your identifiers consistent across all sites
If possible, you want your social media handles to be the same or similar across all platforms. maintenancebrand consistencyis key when it comes to social media handles because whoever finds you on one platform will likely want to find your handle on other platforms as well.
Having consistency in your social media handles also makes it easier to brainstorm new handles as needed in the future. For example, a growingMultilocation Franchisecould start adding social media handles with locations to differentiate each franchisee's accounts.
This multi-local storedifferentiate your social media handlers by location, but keep your business name consistent across both.
4. Have a backup list
All social media identifiers must be unique. If a platform sees that your ideal social media name is already in use, it won't be able to use it for your business. You may encounter this popup every now and then, so it's best to make a backup list of other variations in case your ideal social media name is used. While it can be disappointing to find that the social media handle you want is already in use, avoid headaches by having a backup ready to go.
5. Run your social media handles on your website (and elsewhere!)
Once you've set up your accounts and chosen your social media handles, it's time to grow your following. The best way to do this? Promote your social media handles across all marketing channels! You must at least have your social media handles on yoursmall business website.
You can also try inserting your handlesyour company descriptionin others onlinewebsite listing, such as Yelp or Google Business Profile. Finally, be sure to include your social media handles from other platforms in your social account pages bio. For example, you want to promote your Twitter handle on yourFacebook-Bio, and viceversa.
From LocaliQwebsite ratercan help you find optimization opportunities to promote your social media handles on your business website:
How to create your social media handles on any platform
Follow these steps to create your own social media handles on major social media platforms:
How to Create or Edit Your Facebook Handle…
- Navigate to your Facebook business page and click the buttonOneAba.
- select the blueEdit page informationText.
- Enter the desired social media handle in theuser nameto set up.
this exampleshows how facebook views handle business page usernames, so this is another case where the terms username and social media handle can be used interchangeably.
To create or edit your YouTube handle...
- On the YouTube homepage, click your channel icon on the top right corner to open and select the main menuYouTube-Studio.
- In YouTube Studio, clickadjustmentno menu on the left.
- In the Personalization section, click the buttonBasic informationAba.
- Underdeal withIn the Basic Information section, you can enter your unique identifier.
- cliquePosttop right to save your changes.
To create or edit your Twitter handle...
- In the main menu on the left, clicksettings and privacy(you may have to clickMostFirst).
- cliqueyour account.
- cliqueuser name.
- Edit your username and click Save.
How to create or edit your Pinterest handle...
- Once logged in,Click on your profileat the top right corner.
- On your profile, clickedit profileTaste.
- Scroll down touser nameoption to edit its grip, then clicksave.
How to Create or Edit Your Instagram Handle…
- Navigate to your profile and click on itEdit profile.
- edit youruser namefield and click Submit.
How Great Social Media Manipulators Can Lead to Even Better Results
Social media handles can seem like a small detail in your grand scheme.marketing plan,but they can have a big impact on your bottom line. Take a few minutes to review your social media accounts to make sure you aren't letting any of your social media handles slip through the cracks.
If you're still not sure how to unify your social media handles for a tight social strategy, give it a try.talk to one of our specialists.Our team is here to help your business handle anything and everything from social media marketing and beyond!
What is a social media handle identifier? ›
The FAQ defines “[a] social media 'handle' or 'identifier' is any name used by the individual on social media platforms including, but not limited to, Facebook, Twitter, and Instagram.” The Forms DS-160 (and DS-156) and DS-260 include a list of social media networks for which social media handles and identifiers are ...
Benefits of social media for business
attract customers, get customer feedback and build customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs. increase revenue by building customer networks and advertising.
It shouldn't come as a huge surprise that Facebook is number one on our list of the top 11 social media platforms for business. With 2.41 billion daily active users, Facebook is the most widely used social platform and it should be used by every business.
A social media “handle” or “identifier” is any name used by the individual on social media platforms including, but not limited to, Facebook, Twitter, and Instagram. The updated visa application forms list the specific social media platforms for which identifiers are being requested.What is social media identifier Facebook for US visa? ›
“Help: Social Media
List the username, handle, screen-name, or other identifiers associated with your social media profile. (You do not need to list accounts designed for use by multiple users within a business or other organization.)
A social media “identifier”, otherwise known as “handle”, is any name used by an individual on social media platforms. This includes Facebook, Twitter, Instagram, Snapchat, LinkedIn and more. An identifier is the username attached to the account.What are the 3 C's for businesses using social media? ›
In order to make the most of your social media marketing activities, it is crucial to make note of the three C's of social media: content, community, and commerce.
Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.Why does the US Embassy ask for social media? ›
3. Why does the U.S. government want this information? Essentially – for security purposes. The U.S. government wants to ensure that people who are applying for visas are who they claim to be and that they are being transparent about their reasons for coming to the United States.
Social media platforms that work well for businesses include Facebook, Twitter, Instagram, TikTok, Pinterest and LinkedIn. This article is for small business owners who want to learn about using social media for business and benefit from an effective social media strategy.
What are the 4 main social media? ›
What's the first thing that pops into your head when you think “social media?” Chances are, it's one of the big four social media networking sites: Facebook, Instagram, Twitter, or TikTok. (Or, since social media moves so fast, there might be a new kid on the block before we even publish this post.)
We ask for an ID so that we don't let anyone into your account except for you. Confirming your name: We ask everyone on Facebook to use the name they go by in everyday life. This helps keep you and our community safe from impersonation.Do I have to give my social media for US visa? ›
Nearly all applicants for US visas will have to submit their social media details under newly adopted rules. The State Department regulations say people will have to submit social media names and five years' worth of email addresses and phone numbers.
Your User ID is a string of numbers that doesn't personally identify you but does connect to your Facebook profile. You have a User ID automatically, whether or not you choose to create a username.How do I find my social media identifier on twitter? ›
Then click on your profile picture at the top bar and select Settings and privacy from the drop-down menu. Open 'Your Twitter data' Tab. Click on the Your Twitter data from the sidebar. Confirm your password.
But keywords – the words and phrases people are using to search for something – are also a key part of social media. They are essential to getting our online profiles found. Whenever we type words into a search bar, an algorithm is looking for keywords to determine which profiles to display on the results page.What are the 3 main components of social marketing? ›
When looking at the definition, it is easy to spot the five main components of social marketing. They are that (1) it focuses on behavior change that is (2) voluntary using (3) marketing principles and techniques to (4) select and influence a target audience for their (5) benefit (Kotler, Roberto, & Lee, 2002).
1. What are the 3 key attributes of social media marketing? The 3 main social media attributes are developing a social media profile, creating amazing content and analyzing and reporting the engagement.What are your top 3 social media marketing challenges? ›
Challenge #1: Lack of Connection Across Departments. Challenge #2: Identifying the Right Platform. Challenge #3: Understanding the Target Audience. Challenge #4: Declining Organic Engagement.
Keep it Short, Sweet & Simple
If your business name is a little long like Mable's Landscaping & Lawn Repair Inc., try shortening the handle so that it still conveys the M.O. of your business without being too long, for instance: @mableslandscape or @mableslawnco would work great.
What name should I put on my business card? ›
Every business card should include your name, the company name and contact information. The primary purpose of your business card is to help people remember you and to be able to contact you when needed. Contact information can include your phone number, mailing address, physical address and email address.
If your brand or small business needs visuals, then Instagram will be the best option. However, if you need to add a spread of words for your business rather than best-clicked photos, Facebook will be a better option.Should I have a separate social media account for my business? ›
By keeping your social media accounts separate, you have more freedom to post the things you want to on your personal pages and keep your brand pages focused on things strictly related to your business. For businesses with a more corporate structure, you would probably be better off separating your accounts.